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Hueme Trend Report

Spring/Summer 2026

A Hueme sweep of the major SS26 collections — Paris, Milan, New York and London. These shades have been featured across leading designer capsule collections this season, then color-matched by Hueme back to the appropriate seasonal palettes.

Street style at Paris Fashion Week — coral slip dress, butter blazer, Riviera blue bag
Paris · Coral Pastel · Butter Daisy · Riviera Blue
Elegant older woman shopping in Milan in soft sage linen and powder blue silk scarf
Milan · Soft Sage · Hydrangea Mist · Honey Sand
Menswear street style at London Fashion Week — terracotta linen suit and olive shirt
London · Terracotta Sun · Olive Linen · Hazelnut
New York boutique street style — powder blue shirt, tomato red skirt, mint bag
New York · Tomato Vine · Powder Blue · Spring Mint

SS 2026 · Colour Report

Spring / Summer 2026

Air, warmth, clarity and a softened return to polish

Spring/Summer 2026

Runway colour grid

36 shades

A Hueme-original trend edit: runway-informed shades matched back to our colour fans, with names and hex codes you can use when shopping.

  • Butter Daisy

    Spring

    #FCEAA0

  • Sun-Ripe Apricot

    Spring

    #F4A24C

  • Coral Pastel

    Spring

    #FAA7B0

  • Pink Lemonade

    Spring

    #F4A8C2

  • Tomato Vine

    Spring

    #E85D3B

  • Pea Shoot

    Spring

    #9CCF6E

  • Spring Mint

    Spring

    #B7E4C7

  • Aqua Bloom

    Spring

    #5BC9C2

  • Riviera Blue

    Spring

    #4FA8D4

  • Hydrangea Mist

    Summer

    #D7E4F0

  • Powder Blue Sky

    Summer

    #A9D6E5

  • Powder Periwinkle

    Summer

    #B0BFD9

  • English Rose

    Summer

    #F1B6C0

  • Dusty Pink Tea

    Summer

    #D8A7B8

  • Soft Sage

    Summer

    #C9D9C0

  • Sea Breath

    Summer

    #B6D8D0

  • Lavender Veil

    Summer

    #C6B5D6

  • Coastal Mist Grey

    Summer

    #A0AEAE

  • Terracotta Sun

    Autumn

    #D87E5A

  • Brick Coral

    Autumn

    #B8543A

  • Honey Sand

    Autumn

    #C8A085

  • Toasted Caramel Soft

    Autumn

    #B59072

  • True Mustard

    Autumn

    #D89B2B

  • Olive Linen

    Autumn

    #6E7F5D

  • Sage Olive

    Autumn

    #92A07E

  • Hazelnut

    Autumn

    #9E7E5E

  • Wine Velvet

    Autumn

    #5B1A2A

  • Midnight Glacier

    Winter

    #0E1A2B

  • Cobalt Crystal

    Winter

    #1A5AB5

  • Bright Royal Cool

    Winter

    #2E7AD8

  • True Red Crystal

    Winter

    #D7263D

  • Crimson Jewel

    Winter

    #9E1A3A

  • Electric Fuchsia

    Winter

    #FF1F8F

  • Pine Crystal

    Winter

    #0B7A5A

  • Imperial Purple Cool

    Winter

    #5B2A86

  • Ice Blue Crystal

    Winter

    #D6E4F0

How people are dressing

Spring/Summer 2026 is moving toward colour that feels optimistic after a stretch of unsettling political and economic times. People want to feel grounded, earth-led and sustainable — turning away from fast fashion in favour of individualism and authenticity. Across the runway collections this season the key directions have been softened brights, watery blues, buttered yellows, fresh greens, sun-baked earths and a few cool, decisive accents. Our Hueme™ edit is fashion-week informed but predicts how these signals will filter into high-street casuals — so look out for these colours and personalise them to your own palette.

Why these colours now

The emotional direction is composed joy. People want clothes that make them feel lighter, rested and more expressive, but not chaotic. Colour is being used as a way to look awake, capable and quietly interesting: butter for ease, coral for warmth, sage for calm, blue for clarity, earth tones for groundedness and winter brights for confidence.

How the edit forms

The season forms from three tensions: soft romance versus sharp tailoring, natural linen textures versus glossy city colour, and comforting neutrals versus small shots of high-energy pigment. That is why the overall grid contains both powdery summer shades and stronger spring/winter accents, with autumn earths acting as the bridge for high-street wearability.

What to look for on the high street

On the high street, look for butter-yellow tops, coral and apricot dresses, powder-blue shirts, sage cotton sets, terracotta skirts, olive linen, deep berry accessories and crisp cobalt or fuchsia details. The easiest buy is one coloured separate worn with a neutral you already own: cream, dove grey, camel, navy or soft brown depending on your family.

Broken down by colour family

Spring · Summer · Autumn · Winter

The same trend colours repeated below, sorted into the four families so you can identify what to shop for your own palette.

Spring

Warm clarity

Spring colours bring the upbeat side of SS26: butter, apricot, coral, mint and clear blue. They feel playful, social and fresh without becoming neon.

Look for sunlit cotton, warm florals, glossy sandals, striped shirts and one bright accessory that wakes up cream or light denim.

  • Butter Daisy

    #FCEAA0

    Spring · Light Spring · Light Summer

    soft knits, camisoles, summer shirting

  • Sun-Ripe Apricot

    #F4A24C

    Spring · True Spring · Light Spring

    linen dresses, sandals, printed skirts

  • Coral Pastel

    #FAA7B0

    Spring · Light Spring · Bright Spring

    occasion dresses, blouses, lip colour

  • Pink Lemonade

    #F4A8C2

    Spring · Light Spring · True Spring

    cotton tops, swim, soft tailoring

  • Tomato Vine

    #E85D3B

    Spring · True Spring · Bright Spring

    statement dresses, belts, summer nails

  • Pea Shoot

    #9CCF6E

    Spring · True Spring · Bright Spring

    poplin shirts, co-ords, trainers

  • Spring Mint

    #B7E4C7

    Spring · Light Spring · True Spring

    fine knits, cotton dresses, bags

  • Aqua Bloom

    #5BC9C2

    Spring · True Spring · Bright Spring

    resort pieces, jewellery, swim

  • Riviera Blue

    #4FA8D4

    Spring · True Spring · Bright Spring

    shirts, summer suiting, stripes

Summer

Watercolor calm

Summer colours carry the quiet-luxury part of the season: powder blue, rose, sage, lavender and misted grey. They feel calm, romantic and very wearable.

Prioritise soft tailoring, washed denim, ballet flats, satin skirts and gentle sets in blue, rose, sage or periwinkle rather than high contrast prints.

  • Hydrangea Mist

    #D7E4F0

    Summer · Light Summer · True Summer

    soft shirts, fine knits, tailoring

  • Powder Blue Sky

    #A9D6E5

    Summer · Light Summer · True Summer

    oversized shirts, dresses, denim washes

  • Powder Periwinkle

    #B0BFD9

    Summer · Light Summer · True Summer

    occasionwear, cardigans, nails

  • English Rose

    #F1B6C0

    Summer · Light Summer · Soft Summer

    blush tailoring, satin skirts, makeup

  • Dusty Pink Tea

    #D8A7B8

    Summer · Soft Summer · Light Summer

    jersey dresses, ballet flats, scarves

  • Soft Sage

    #C9D9C0

    Summer · Light Summer · Soft Summer

    cotton sets, utility jackets, linen

  • Sea Breath

    #B6D8D0

    Summer · Light Summer · Soft Summer

    summer knits, beach shirts, bags

  • Lavender Veil

    #C6B5D6

    Summer · True Summer · Light Summer

    soft dresses, cardigans, occasionwear

  • Coastal Mist Grey

    #A0AEAE

    Summer · Soft Summer · True Summer

    trousers, tailoring, lightweight coats

Autumn

Sun-baked ease

Autumn colours ground the palette: terracotta, caramel, mustard, olive and wine. They make summer dressing feel natural, expensive and earthy.

Choose linen blazers, utility skirts, raffia, tan leather, olive separates and warm printed dresses; use wine or brick as the sophisticated accent.

  • Terracotta Sun

    #D87E5A

    Autumn · True Autumn · Soft Autumn

    linen blazers, dresses, woven bags

  • Brick Coral

    #B8543A

    Autumn · True Autumn · Deep Autumn

    skirts, sandals, printed co-ords

  • Honey Sand

    #C8A085

    Autumn · Soft Autumn · True Autumn

    neutral tailoring, waistcoats, raffia

  • Toasted Caramel Soft

    #B59072

    Autumn · Soft Autumn · True Autumn

    belts, bags, leather sandals

  • True Mustard

    #D89B2B

    Autumn · True Autumn · Deep Autumn

    knits, print accents, jewellery tones

  • Olive Linen

    #6E7F5D

    Autumn · Soft Autumn · True Autumn

    cargo skirts, shirts, relaxed trousers

  • Sage Olive

    #92A07E

    Autumn · Soft Autumn · True Autumn

    linen sets, utility jackets, sandals

  • Hazelnut

    #9E7E5E

    Autumn · Soft Autumn · True Autumn

    summer tailoring, woven leather, belts

  • Wine Velvet

    #5B1A2A

    Autumn · Deep Autumn · Deep Winter

    bags, shoes, evening accents

Winter

Clean contrast

Winter colours sharpen the season with cobalt, crystal red, fuchsia, pine and ice blue. They add city polish when the rest of the palette is soft.

Use these as precision color: a bright shirt, swimwear, a bag, a crisp stripe, cool jewellery or one sculptural dress against navy, white or black.

  • Midnight Glacier

    #0E1A2B

    Winter · Deep Winter · True Winter

    navy tailoring, swim, sharp accessories

  • Cobalt Crystal

    #1A5AB5

    Winter · True Winter · Bright Winter

    shirts, dresses, sporty accents

  • Bright Royal Cool

    #2E7AD8

    Winter · True Winter · Bright Winter

    stripe details, bags, summer suiting

  • True Red Crystal

    #D7263D

    Winter · True Winter · Bright Winter

    occasionwear, lipstick, sandals

  • Crimson Jewel

    #9E1A3A

    Winter · Deep Winter · True Winter

    eveningwear, belts, small leather goods

  • Electric Fuchsia

    #FF1F8F

    Winter · Bright Winter · Bright Spring

    statement dresses, swim, nails

  • Pine Crystal

    #0B7A5A

    Winter · True Winter · Deep Winter

    sleek dresses, jewellery, print accents

  • Imperial Purple Cool

    #5B2A86

    Winter · True Winter · Deep Winter

    evening accents, silk, sunglasses

  • Ice Blue Crystal

    #D6E4F0

    Winter · True Winter · Bright Winter

    crisp shirts, denim, cool jewellery

Four women wearing SS26 colour palette — butter, coral, sage, powder blue and cream linen

SS26 ensembles · butter, coral, sage, powder blue, cream linen