Your best colours,
found in minutes.
AI colour analysis, your personal seasonal palette and try-on tools, all in your pocket. No appointments, no guesswork.
- AI colour try-ons
- Free colour swatch palettes
- Personalised swatch palettes
How Hueme works
Your Colour & Personal Styling Journey, starts here.
Who we work with
Your colour glow up
Everything HUEME does.
Colour analysis, shopping, swatches, studio and client tools, built to end the guesswork.
Step 01 · Your library
HUEME Swatch
All 12 seasonal palettes, always to hand. Your colour identity, perfectly curated.
Open HUEME Swatch
Step 02 · The session
HUEME Studio
Analyse your client in colour. Upload a photo, digitally drape, and deliver a beautiful personal colour report.
Open HUEME StudioStep 03 · In-store
HUEME Match
Point your phone at any colour, fabric or paint chip and Match finds the closest 12-season palette colours.
Open HUEME Match
Step 04 · Shop
HUEME Shop
Build a colour-matched shopping capsule. Group items into looks, then send a branded share link.
Open HUEME Shop
Step 05 · The client
HUEME Connect
Your client records in one place. Intake forms, branded reports and feedback, all from here.
Open HUEME ConnectStep 01 · Your library
HUEME Swatch
All 12 seasonal palettes, always to hand. Your colour identity, perfectly curated.
Open HUEME SwatchStep 02 · The session
HUEME Studio
Analyse your client in colour. Upload a photo, digitally drape, and deliver a beautiful personal colour report.
Open HUEME StudioStep 03 · In-store
HUEME Match
Point your phone at any colour, fabric or paint chip and Match finds the closest 12-season palette colours.
Open HUEME MatchStep 04 · Shop
HUEME Shop
Build a colour-matched shopping capsule. Group items into looks, then send a branded share link.
Open HUEME ShopStep 05 · The client
HUEME Connect
Your client records in one place. Intake forms, branded reports and feedback, all from here.
Open HUEME ConnectShop your best colours
Every piece, matched to your palette.
78%Tom Ford
Cutout Crepe-Jersey Gown
£2,750.00
75%OMNES
Arles Halterneck Satin Maxi Dress
£79.00
70%Amy Lynn
Sofia Chartreuse Flower Patch Maxi Dress
£90.00
85%Reiss
Harriet Short-Sleeved Knitted Midi Dress
£195.00
86%Damson Madder
Aoife Jacquard Spot Woven Midi Dress
£225.00
90%Rozo
Freya Halterneck Sequin Mini Dress
£120.00
85%Reiss
Kenzie Draped Satin Midi Dress
£195.00
79%Deme
Lucinda Draped Stretch Woven Maxi Dress
£280.00
96%The Kooples
Pleated V-Neck Woven Maxi Dress
£250.00
77%House of CB
Tamara Halterneck Woven Maxi Dress
£120.00
82%Sandro
V-Neck Jacquard Pattern Woven Maxi Dress
£295.00
82%Sandro
Jacquard Floral Motif Woven Maxi Dress
£295.00
77%Claudie Pierlot
One-Shoulder Lace Trim Satin Maxi Dress
£265.00
83%Rat & Boa
Navarra Cowl Neck Silk Maxi Dress
£220.00
83%Rozo
Beaded Halter Neck Cotton Blend Midi Dress
£180.00
88%OMNES
Nova Tie-Back Satin Maxi Dress
£65.00
90%Leem
Off-Shoulder Pleat Woven Midi Dress
£110.00
76%Reiss
Wrenley Draped Satin Mini Dress
£195.00
84%The Kooples
V-Neck Ruffled Woven Midi Dress
£250.00
82%Rozo
Shirred Bodice Puff Sleeve Midi Dress
£150.00
82%Max Mara
Ramie Pleated Woven Midi Dress
£450.00
84%The Kooples
Jacquard Heart Short Sleeve Satin Midi
£250.00
78%Tom Ford
Cutout Crepe-Jersey Gown
£2,750.00
75%OMNES
Arles Halterneck Satin Maxi Dress
£79.00
70%Amy Lynn
Sofia Chartreuse Flower Patch Maxi Dress
£90.00
85%Reiss
Harriet Short-Sleeved Knitted Midi Dress
£195.00
86%Damson Madder
Aoife Jacquard Spot Woven Midi Dress
£225.00
90%Rozo
Freya Halterneck Sequin Mini Dress
£120.00
85%Reiss
Kenzie Draped Satin Midi Dress
£195.00
79%Deme
Lucinda Draped Stretch Woven Maxi Dress
£280.00
96%The Kooples
Pleated V-Neck Woven Maxi Dress
£250.00
77%House of CB
Tamara Halterneck Woven Maxi Dress
£120.00
82%Sandro
V-Neck Jacquard Pattern Woven Maxi Dress
£295.00
82%Sandro
Jacquard Floral Motif Woven Maxi Dress
£295.00
77%Claudie Pierlot
One-Shoulder Lace Trim Satin Maxi Dress
£265.00
83%Rat & Boa
Navarra Cowl Neck Silk Maxi Dress
£220.00
83%Rozo
Beaded Halter Neck Cotton Blend Midi Dress
£180.00
88%OMNES
Nova Tie-Back Satin Maxi Dress
£65.00
90%Leem
Off-Shoulder Pleat Woven Midi Dress
£110.00
76%Reiss
Wrenley Draped Satin Mini Dress
£195.00
84%The Kooples
V-Neck Ruffled Woven Midi Dress
£250.00
82%Rozo
Shirred Bodice Puff Sleeve Midi Dress
£150.00
82%Max Mara
Ramie Pleated Woven Midi Dress
£450.00
84%The Kooples
Jacquard Heart Short Sleeve Satin Midi
£250.00
Loved by colour lovers, certified analysts and stylists. We partner with leading designer and high street retailers.
Tell us your season and profession
"Before Hueme I was a neutrals-only dresser. Now I'm the first to get compliments on the colours I wear. A must for colour lovers everywhere!"
"I finally understand why half my wardrobe never felt right. The Glow fan paid for itself in one shop."
"Used the fan in Selfridges and walked out with three pieces I actually wear weekly. Game changer."
"The digital draping in Studio is uncanny. My branded reports feel like couture, clients love them."
"I'm a stylist. HUEME Pro replaced three tools I was paying for separately."
"The shop carousels are dangerous. Every piece is actually in my palette."
"My analyst confirmed Hueme nailed my season first try. I shop with confidence now."
"Took the fan to John Lewis and finally stopped second-guessing every blouse."
"Before Hueme I was a neutrals-only dresser. Now I'm the first to get compliments on the colours I wear. A must for colour lovers everywhere!"
"I finally understand why half my wardrobe never felt right. The Glow fan paid for itself in one shop."
"Used the fan in Selfridges and walked out with three pieces I actually wear weekly. Game changer."
"The digital draping in Studio is uncanny. My branded reports feel like couture, clients love them."
"I'm a stylist. HUEME Pro replaced three tools I was paying for separately."
"The shop carousels are dangerous. Every piece is actually in my palette."
"My analyst confirmed Hueme nailed my season first try. I shop with confidence now."
"Took the fan to John Lewis and finally stopped second-guessing every blouse."
From the Hueme journal
Colour Questions & Shopping Frustrations
The questions real people ask about colour analysis, palettes, makeup and shopping in the colours that actually suit them.
Why Do I Keep Buying Clothes I Never Wear?
You've bought it. Hung it up. Left the tags on. So why do some clothes become favourites while others never leave the wardrobe?
Explore
Why Is Everyone Suddenly Talking About Colour Analysis?
The theory behind the viral colour trend and why it works.
Explore
Am I Between Two Colour Seasons?
Caught between two palettes like Light Spring and Light Summer? Here is why it happens and how to find where you actually sit.
Explore- Makeuphueme™
My Foundation Never Looks Quite Right
Learn how undertone and colour harmony affect makeup choices.
Explore - Colourhueme™
I've Been Analysed Before. What If They Got It Wrong?
A practical look at why colour analysis results can vary.
Explore - Top Tipshueme™
Everything Looked Great In The Shop. What Happened?
Understand lighting, styling and colour mistakes before you buy.
Explore - Colourhueme™
Can AI Really Determine My Colour Season?
Learn what AI colour analysis can and cannot do.
Explore - Colourhueme™
Does Black Really Suit Everyone?
Explore why black flatters some people and overwhelms others.
Explore - Colourhueme™
Why Do Different Colour Analysts Give Different Results?
Understand the judgement calls behind seasonal analysis.
Explore
HUEME? Hue. Me.
The 12-season fan. On your phone.
50+ shades per season. Always with you. Never wonder again.
See the fansAs seen in
Choose your plan
Start free. Glow when you're ready.
Three simple tiers. Cancel anytime, Swatch Lite stays free forever; your full digital palette unlocks with Glow or Pro.
Free
Discover. Explore. Try your colours on.
- Free colour quiz + AI analysis
- Explore all 12 seasons + palettes
- 1 AI Try-On daily
- Shop your colours · on-screen viewing
£4.99/month
Unlimited colour play. Unlimited AI try-ons. Unlimited glow.
- Everything in Lite + free account
- Unlimited AI Try-Ons
- Full 12-season fan, always accessible
- Palette vault, premium reports + moodboards
£24.99/month
Everything in Glow, plus the professional analyst toolkit: HUEME Studio, HUEME Match, HUEME Connect and branded client reports, and full access to the HUEME Academy Pro Library of advanced articles and tools. Professional Certification in Colour Analysis coming soon.
- Everything in Glow
- HUEME Swatch Pro for client work (commercial use)
- HUEME Match + HUEME Studio (digital draping)
- HUEME Connect + branded reports + client exports
Why HUEME
HUEME vs the alternatives
How HUEME stacks up against ChatGPT, Pantone and House of Color , feature by feature.
- FeatureHUEMEChatGPTPantoneHouse of
Color - 12 sub-season analysis
- AI photo analysis
- Genetic pre-screen quiz
- Hex codes verified by colour analysts
- Background & lighting bias removed
- Seasonal trend colours
- Trends matched to your season
- Shop your palette
- AI try-on in your colours
- Wardrobe & outfit tools
- Available on your phone, anywhere
- Under £15/month
Comparison based on publicly available information at time of writing. ChatGPT refers to general-purpose AI assistants used for colour analysis.