Frequently asked questions

Colour analysis is the art of finding the shades that genuinely suit you, the ones that make your skin glow, your eyes brighten and your whole face look more awake. It's based on your natural colouring: the undertone of your skin, and the depth and contrast of your hair and eyes. Get it right and you stop guessing in changing rooms. You just know what works.

Learn the science in HUEME Journal →

Hueme is colour analysis built for your phone or laptop. Answer seven quick questions about your skin, hair and eyes, add a photo for extra accuracy, and we'll place you in one of twelve colour seasons, from Bright Spring to Deep Autumn. You'll get your own personal colour palette: the exact shades that flatter you, ready to shop and wear with confidence. No £300 appointment, no waiting list. Just your colours, in minutes.

Take the free Colour Quiz →

The four classic seasons, Spring, Summer, Autumn and Winter, each split into three, giving twelve in total. Springs are warm and clear, Summers are cool and soft, Autumns are warm and muted, and Winters are cool and bold. The twelve sub-seasons (like Bright Spring or Deep Winter) fine-tune things further, so your palette is truly yours rather than one of only four.

Explore all 12 seasons with HUEME Glow, free for a 3-day trial →

Your colour season is the family of shades that harmonises with your natural colouring. The lovely part: your underlying colouring doesn't change. Your skin's undertone is set for life, even as your hair greys or your tan fades. Find your season once and it's yours for life, although your sub-season can shift gently as we age. For example, a True Spring may soften into a Light Spring over time.

Honestly? Very good, and getting better all the time. Hueme's AI reads the same things a trained analyst looks for: undertone, contrast, depth and clarity. For most people, it lands on the right season with real confidence, instantly and consistently.

Where AI has limits is the small number of borderline cases, people who sit right on the line between two neighbouring seasons (for example, a primary Spring with a secondary Winter). That happens with in-person analysts too. For those cases, our AI Photo Analysis adds detail, and HUEME Glow lets you explore your full palette to settle it. And because colour analysis is a genuine skill, we built HUEME Pro to support trained analysts.

Yes, especially for clear seasons, where AI is just as reliable as an online consultant, and far cheaper. The trick is a good photo: natural daylight, a bare or near-bare face, and no heavy filters. Hueme's quiz works even without a photo, using your answers about your skin, hair and eyes. For best results, add a photo and the AI fine-tunes the result.

Try it free now →

Seven simple questions about your natural colouring and genetics, about three minutes, no account needed. We ask how your skin reacts to the sun, your undertone, your natural hair and eye colour, and a few other gentle cues. Optionally, you add a photo so our AI can confirm your season. Then comes the best bit: your reveal, with your personal palette laid out in front of you.

Start the quiz →

Not exactly, the quiz works on your answers alone. But a photo makes it more precise, so we strongly recommend it. Our AI Photo Analysis reads your true undertone and contrast from the image, which is especially helpful if you've ever been told conflicting things about whether you're warm or cool. Your photo is only ever used to analyse your colouring.

That's okay. The questions are a preliminary test, so sometimes your quiz score and your photo result won't match exactly. When they differ, we recommend trusting the AI Photo Analysis as the stronger indicator.

For finding your season and getting a palette you can shop with, Hueme does the job beautifully, in minutes, for a fraction of the price. A great in-person session adds things a screen can't, like colour and makeup coaching and live draping under controlled lighting. We're not here to replace skilled analysts. We're here to make colour confidence accessible to everyone, and to give the professionals a better digital toolkit. That's the thinking behind HUEME Pro.

Yes. The Colour Quiz is completely free, and you don't even need an account to take it. Create a free account afterwards and you'll unlock your Colour Fan (HUEME Swatch Lite), HUEME Shop, plus HUEME Journal and our seasonal Trends edits, all free, forever.

Sign up free →

A traditional in-person colour analysis usually costs £150 to £400 in the UK, often with a waiting list. Hueme gives you your season and palette for free, with your full palette and tools available on HUEME Glow at just £4.99 a month. It's colour confidence without the price tag.

See plans →

HUEME Lite is free forever: your season plus a starter palette of 8 colours, viewable on-screen.

HUEME Glow (£4.99/month) unlocks your full palette, 50+ shades and metallics across all 12 seasons, downloadable to your phone, plus your personal palette vault and seasonal style edits. You'll also get HUEME Match to help you match colours in store or online, along with makeup and styling tips for your season. This is our most popular plan.

HUEME Pro (£24.99/month) is the professional analyst toolkit: everything in Glow, plus client tools, digital draping (HUEME Studio), in-store colour matching (HUEME Match), branded client reports and full access to the HUEME Academy Pro Library. Check out HUEME Pro →

If you're curious, start free, the quiz costs nothing. If you've found your season and want to actually live in your colours (shop them, save them, carry them on your phone), Glow is the one we recommend. If you're a trained colour analyst or building a styling business, Pro is built for you. See plans →

Yes. You can try HUEME Glow free for three days. There's no risk. Glow is just £4.99 a month and you can cancel any time, no questions asked. The quiz that reveals your season is always free.

Once you've created your free account, your Colour Fan lives in HUEME Swatch. Open Hueme in your browser on your phone whenever you need it. With HUEME Glow, you get your full palette of 50+ shades plus metallics, and HUEME Match, downloadable so you can carry your colours into any shop or changing room. Explore HUEME Swatch →

Take the free Colour Quiz. Seven questions, about three minutes, no account needed, and you'll get your season plus your palette on the spot. Add a photo for our AI to fine-tune the result. Find your season now →

Yes, that's the whole point. HUEME Shop curates real clothing, beauty and accessories matched to your exact palette, so you can shop the shades that suit you from brands you already love. Each piece shows how well it matches your season, taking the guesswork out of every purchase. Browse HUEME Shop →

Knowing your season is step one; wearing it well is step two. HUEME Journal shows you how to combine your colours, what to wear near your face, and how to build a wardrobe that always works together. HUEME Shop then matches real products to your palette, so personal styling and personal shopping happen in one place. Visit HUEME Journal →

Yes. Our AI Tee Try-On lets you see your colours on a photo before you commit, so you can tell at a glance which shades lift your face and which don't. It's the modern, screen-friendly version of holding a fabric drape up to the mirror. Try it now →

Yes and no. We haven't built a professional training course just yet, but we have exciting plans to. Sign up to the HUEME Academy waiting list if you're interested in our professional colour analyst training, and you'll receive a welcome code for 25% off your training once it launches. In the meantime, HUEME Academy is open to explore, with free articles and tools to help newcomers start learning and established analysts top up their knowledge. Visit HUEME Academy →

Yes, we love analysts, and we built for them on purpose. AI is brilliant, but it isn't always the final word, and colour analysis is a real, hard-earned skill. That's exactly why HUEME Pro exists: a professional toolkit designed with analysts, including client records, digital draping, in-store colour matching and beautiful branded reports. Powered by Hueme, led by you. Discover HUEME Pro →

Because the right tools save you hours and impress your clients. HUEME Pro isn't here to replace your trained eye; it's here to handle the admin and add polish, digital drapes you can show on screen, the full 12-season library always to hand, in-store matching for shopping trips, and branded reports your clients keep. You bring the expertise; we bring the toolkit. See HUEME Pro →

Yes. HUEME Pro is built to run a colour session end to end, from sending an intake form before, to digital draping during, to a branded report and feedback after, all from your phone or laptop. HUEME Connect keeps every client's records in one place. Explore HUEME Pro →

Commercial use of HUEME Swatch and the professional tools is included in HUEME Pro, which is designed specifically for analysts and stylists working with paying clients. See HUEME Pro →

Yes. Your photo is used to analyse your natural colouring and to generate AI try-on images, and nothing else.

On the consumer side, the original photo you upload is deleted from our servers as soon as the analysis or try-on completes. Only the generated try-on image is kept against your account so you can view it again, and you can delete it at any time. We never sell your photos, never use them for advertising, and never share them with third parties beyond the AI provider strictly needed to render the result.

HUEME Pro analysts can save client photos and files to their own client records, but only with the client's explicit consent and under our Pro data-processing terms. Read our Privacy Notice →

No. Hueme runs in your browser, so it works on any phone, tablet or laptop, just go to hueme.ai. If you'd like it to feel more like an app, you can also add it to your phone's home screen.

This is completely normal and happens to lots of people, even with professional analysts. Start by adding a photo to your quiz for our AI to fine-tune the result. With HUEME Glow you can explore both palettes side by side and see which shades genuinely make you glow. And if you'd like a human eye, a HUEME Pro analyst can help. Explore Glow →

We're always happy to help. Contact us at support@hueme.ai → or jump straight in and take the free Colour Quiz →. Your colours are waiting.